By this point you should be able to rattle off 10 questions or so before anyone asks you anything. This is because you’re getting comfortable with this approach but also because you’re talking to someone who is really passionate about their problems (they’re fellow startup founders).
A Lean Systems Thinking and Design Approach requires that we consider the demands on the system made by external stakeholders, such as customers, and the desired outcome required by those stakeholders. We must study the nature of demand and compare it with the capability of our system to deliver. Demand will include so-called “value demand,” for which customers are willing to pay, and “failure demand,” which is typically rework or additional demand caused by a failure in the supply of value demand. Failure demand often takes two forms: rework on previously delivered value demand and additional services or support due to a failure in supplying value demand. In software development, failure demand is typically requests for bug fixes and requests to a customer care or help desk function.